Exhibit Information

When Can Exhibitors Sign Up?

Exhibitor Sign Up Times (pdf)

Booth reservations began September 10* and is based on priority points as they have been for previous expos. Each company has a specific date and time they can log in to purchase their booth.  Companies have been contacted in advance of their sign-up date to confirm WCMA has the correct name and email for the person who will receive login information. If you haven’t received information, please contact WCMA today at 608-286-1001 or by email.

*Exception: Platinum Level Companies are contacted in advance to select their space.
Platinum Level Companies are WCMA’s top-ranking supporters and have obtained over 100,000 points. These companies will be contacted in advance to select their booth.

All companies exhibiting will need to be members of Wisconsin Cheese Makers Association before signing up to exhibit. If you have questions about membership, please contact Wisconsin Cheese Makers Association at 608-286-1001 or by email.

View Exhibit Floor Plan and Exhibitor List

Click here to view the exhibit floor plan and list of exhibitors.

Exhibitor Contract and Cost to Exhibit

Click here to download the CheeseExpo Exhibitor Contract including the exhibit booth prices.


Please Be Aware of Fraud.

CheeseExpo has been made aware of several fraudulent claims. Please be aware of the following:

  • CheeseExpo does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fradulent.
  • Hotel Fraud. CheeseExpo has has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted conference rate. If you receive one of these calls or emails, it is fraud.
  • Form requesting you to update a listing in International Fairs Directory or Expo Guide or Fair Guide or World Business Guide. The form says Updating is Free, but there is a small paragraph at the bottom of the notice that states it is a three year contract for a recurring annual fee. Only Wisconsin Cheese Makers Association staff (Judy Keller or Caitlin Peirick) will contact you to update your listing.
  • If you have any questions, please contact Judy Keller at Wisconsin Cheese Makers Association.

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2020 CheeseExpo Postponed and Rescheduled

2020 CheeseExpo Postponed and Rescheduled for April 6-8, 2021 at the Wisconsin Center in Milwaukee.