Exhibitor Resources

Exhibitors are encouraged to check back often for additional information and resources.


Quick Links


Authorized Vendors

Below is a list of authorized vendors for 2022 CheeseExpo.  Complete details for these vendors can be found in the Exhibitor Service Kit.  If you are contacted by companies not listed below, please contact cpeirick@wischeesemakers.org to verify they are connected with CheeseExpo.

  • General Service Contractor (carpeting, tables, etc): GES-Global Exposition Services

  • Event Facility (Electrical, Information Technology Services, etc): Wisconsin Center District

  • Booth Catering: Levy Restaurants

  • Lead Retrieval: StreamPoint Solutions

  • Exhibitor Email Blast Service: Event Technologies

  • Guest Registration Invites: VIP Guest Invites –  More information available here soon.

  • Hotels:

    • Do not book from vendors contacting you directly by phone or email.  CheeseExpo has not endorsed anyone to contact you directly.
    • To receive special 2022 CheeseExpo rates, book through the official CheeseExpo online housing system.

Event Logos

If you require logos in an additional format, contact WCMA events.


Exhibitor Training

Exhibitor Training – Registering Staff

Important Dates

  • January 27: Discount deadline date for Lead Retrieval orders

  • February 1: Last day to save 20% on attendee paid Registrations

  • February 2: Sponsorship and advertisement deadline

  • February 10: Deadline date to update company information to be printed in Official Program

  • February 16: Advertisement artwork deadline

  • March 1: Last day to save 10% on attendee paid Registrations

  • March 21: Discount deadline date for GES orders

  • April 12-14: 2022 CheeseExpo

Show Hours:

    • April 13: 11:00am – 5:00pm
    • April 14: 11:00am – 4:00pm

Review GES Important Dates and Deadlines within the Exhibitor Service Kit for shipment and move-in and move-out timelines.


Please Be Aware of Fraud!

CheeseExpo has been made aware of several fraudulent claims. Please be aware of the following:

  • CheeseExpo does not sell attendee lists. If you receive an offer to purchase our attendee lists, it is fradulent.
  • Hotel Fraud. CheeseExpo has has not endorsed anyone to contact you directly to book your hotel room or offer you a special discounted conference rate. If you receive one of these calls or emails, it is fraud.
  • Form requesting you to update a listing in International Fairs Directory or Expo Guide or Fair Guide or World Business Guide. The form says Updating is Free, but there is a small paragraph at the bottom of the notice that states it is a three year contract for a recurring annual fee. Only Wisconsin Cheese Makers Association staff (Judy Keller or Caitlin Peirick) will contact you to update your listing.
  • If you have any questions, please contact Caitlin Peirick at Wisconsin Cheese Makers Association.
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