Exhibitor Information (update)


The postponement of CheeseExpo to April 6-8, 2021, and its return to the Wisconsin Center in downtown Milwaukee, WI, means that WCMA intends to present the same record-setting exhibit floor to our attendees when we reconvene.

WCMA recognizes, however, that this postponement represents a unique situation for CheeseExpo hosts and our exhibitor partners. Together, we have a key guidepost in our Exhibitor Contract (Liability, p.3) noting: “Cancellation of the CheeseExpo at any time will not subject the Wisconsin Cheese Makers Association to any damages or other liability of any kind.  However, the exhibitor will be reimbursed pro rata for any prepaid exhibit space fees paid.” WCMA will honor this commitment to reimburse exhibit space fees paid, if the exhibitor wishes to cancel their booth at CheeseExpo 2021.

But consider this opportunity: In the coming weeks, WCMA staff will work with exhibitors to retain their booth position. To lock in your position on the exhibit floor, WCMA can retain your fees paid and honor the 2020 booth rates in 2021. If we agree together to forward your payment and position to the 2021 exhibit floor, you are good to go for CheeseExpo 2021.

Exhibitors that maintain their paid fees with WCMA may also opt to accept the opportunity to select a different booth location if one becomes available.

Exhibitors that request the return of prepaid booth fees will forfeit their booth space.

GES and the Wisconsin Center are working diligently to review all orders; refunds for products/services not rendered will be processed within 3-4 weeks.  If you sent freight to the GES warehouse, GES will be contacting you for freight return instructions.

WCMA will work with exhibitors to assess your options and determine your preferred choice of action. Look for more information and contact from WCMA staff in the coming weeks.

Exhibitor Booth Badge Registration

The postponement of CheeseExpo is a unique situation and WCMA believes it is fair and best to return all fees paid for attendee registration to our attending companies. We value our relationship with you and the crucial role you play in advancing the dairy industry.

WCMA will work with individuals and businesses to refund registration fees in a timely fashion. Look for more information and contact from WCMA staff in the coming weeks.

Exhibitor Lodging

If you booked through the CheeseExpo online housing system:

  • On March 16, 2020, all hotel reservations made through the CheeseExpo online housing system will be cancelled on your behalf. There is no need for you to request any cancellation through the CheeseExpo online housing system, or to contact the hotels directly.
  • No deposits on any room reservations should have been drawn if you made your reservation through the CheeseExpo online housing system, as the credit card used upon booking was for holding the reservation only.

If you elected to book outside of the CheeseExpo online housing system, it will be your responsibility to work directly with the hotel on cancelling.

Thank you. If you have additional questions please feel free to contact Judy Keller.

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