website logo
Attendees

General Event Information

Event Dates

  • Tuesday Evening, April 14: Welcome Reception 5:00-7:00 p.m.
  • Wednesday & Thursday, April 15 & 16: Seminars, Exhibits, and Events
  • For more information, see Schedule of Events.

Location

Who can attend? 

  • CheeseExpo welcomes cheese, butter and whey industry professionals from across the globe.
  • Attendees include: cheese makers (including artisan cheese makers); dairy product manufacturers; maintenance and sanitation workers; plant managers and supervisors; food safety and quality assurance staff; human resources personnel; marketing staff and product distributors; research and development scientists; CEOs and owners; sales people; young professionals; and more!

Do I need to be a member of Wisconsin Cheese Makers Association?

  • Dairy Manufacturers and Dairy Processor/Marketers are welcome to attend, regardless of membership. 
  • Suppliers DO need to be members of Wisconsin Cheese Makers Association to attend.
  • For reference, see category descriptions below.

  • Dairy Manufacturers and Dairy Processor/Marketers

  • A Dairy Manufacturer is a business engaged in converting milk and milk components into natural dairy products.
  • A Dairy Processor/Marketer is a business engaged in producing processed cheese types or converting natural cheese into spreads and dairy foods; engaged in cutting, converting and packaging cheese; or engaged in marketing, buying, brokering or distributing cheese. Whey processors that produce, blend, and package whey products are included, as well as whey buyers, brokers and distributors.
  • Dairy Manufacturers and Dairy Processor/Marketers are welcome to attend, regardless of membership. Learn more about attending here. For additional questions, please reach out to us at events@wischeesemakers.org or call 608-286-1001.

  • Suppliers

  • A Supplier company is a company that provides a good or service to dairy manufacturers or to dairy processor/marketers.
  • Suppliers DO need to be members of Wisconsin Cheese Makers Association to attend.  Learn more here.

When does CheeseExpo begin?

  • CheeseExpo kicks off on Tuesday, April 14, with a Welcome Reception from 5:00-7:00 p.m.

Where can I find the event schedule?

When are the exhibits?

  • Exhibits will be open Wednesday, April 15th from 9:30 a.m.-4:30 p.m. and Thursday, April 16th from 9:30 a.m.-3:30 p.m.

Where can I find the list of exhibitors?

  • Visit the Exhibit Map and select the "Exhibitor List" for details.

Is there a Mobile App?

  • Yes. The Mobile App will be available in March.

Registration

What's included in registration?

All registrations include access to the following networking events:
  • Tuesday, April 14: Welcome Reception
  • Wednesday, April 15: Continental Breakfast, Exhibits, Lunch, Reception & Championship Cheese Auction
  • Thursday, April 16: WCMA Recognition Breakfast, Exhibits, Lunch, World Champions Reception, Afterglow Reception.
  • Additional registration information is available here.

When does advanced registration end?

  • Advanced registration ends April 6.  After April 6, all registrations will take place on-site at CheeseExpo. (See Registratoin Desk Hours below.)

Where do I check in?

  • Registration desks are located on the second level of the Baird Center's North Building.

Registration Desk Hours

  • Tuesday, April 14th from 9:00 a.m.-7:00 p.m.
  • Wednesday, April 15th from 7:00 a.m.-5:30 p.m.
  • Thursday, April 16th from 7:00 a.m.-6:00 p.m.

Is the venue wheelchair accessible?

  • Yes

Can I get a refund?

  • Registrations canceled on or before April 6, 2026 will receive a 75% refund. No refunds will be issued after April 6th.

Can I transfer my registration?

  • Yes.  Transfer requests before April 6 can be made by contacting events@wischeesemakers.org.  After April 6, all transfers will take place onsite at the Registration Desk.

Lodging

What are the nearest hotels?

Parking

  • Parking at the Baird Center can be purchased in advance or on the site grounds.

Questions